Abstract: The present disclosure is directed to enhanced location analytics based on 802.11ay Wi-Fi technology and includes one or more processors and one or more computer-readable non-transitory storage media coupled to the one or more processors and comprising instructions that, when executed by the one or more processors, cause one or more components to perform operations including determining enhanced location information of at least one user in a physical space based on first data received from at least one 802.11ay access point, generating an emotional quotient of the at least one user based on second data received from at least one 802.11ay sensor, combining the location information and the emotional quotient to generate one or more enhanced location analytics associated with the at least one user, and integrating the one or more enhanced location analytics with customer information in a partner database to derive one or more insights.