Abstract: An attention attracting device that effectively attracts attention and has improved versatility over a conventional technology, a mobile body including this attention attracting device, and a method for controlling the attention attracting device are provided. A predetermined area including a gazing point of a viewer is set as a central visual field at a time of the viewer directing a visual line, and an area other than the central visual field is set as a peripheral visual field. The attention attracting device includes a light source set to such a frequency F [Hz] that the light source is seen to be turned on in a case in which the light source is present in the central visual field and is seen to be blinking in a case in which the light source is present in the peripheral visual field. The mobile body includes the attention attracting device as a lamp body of a vehicle and emits light from the light source to the outside.

Abstract: An attention attracting device that effectively attracts attention and has improved versatility over a conventional technology, a mobile body including this attention attracting device, and a method for controlling the attention attracting device are provided. A predetermined area including a gazing point of a viewer is set as a central visual field at a time of the viewer directing a visual line, and an area other than the central visual field is set as a peripheral visual field. The attention attracting device includes a light source set to such a frequency F [Hz] that the light source is seen to be turned on in a case in which the light source is present in the central visual field and is seen to be blinking in a case in which the light source is present in the peripheral visual field. The mobile body includes the attention attracting device as a lamp body of a vehicle and emits light from the light source to the outside.