Abstract: According to one embodiment, a dynamic pricing management system has an operation device which calculates and determines product information of each product to be displayed, plurality of electronic shelf labels each includes a display module which allows the product information to be displayed and rewritten, a communication device which allows exchange of the product information between the electronic shelf labels and the operation device, a database in which basic information of each product is stored, a management device which manages sales or inventory information of each product, and an other-than-product data collection device which collects and accumulates fluctuation data other than products with time.