Abstract: The present invention provides an ink jet printing apparatus that can substantially prevent possible variation in the color of an image on a print medium discharged from an ink jet printing apparatus. A drying condition is determined under which the color of the image varies until the color of the image becomes a target one having a color difference ?E of at most 3 from a stable color with substantially no temporal variation. The image is dried according to the drying condition. The print medium is then discharged from the printing apparatus. This enables variation in the color of the image on the print medium discharged from the printing apparatus to be prevented from exceeding 3 in terms of color difference ?E. As a result, a user can be prevented from perceiving variation in color.