Abstract: According to one described embodiment, a method is provided in which transaction information is determined. The transaction information is associated with (i) a buyer who has arranged to purchase a product from a central controller at a first price established between the buyer and the central controller and (ii) a merchant that offers the product for sale at a second price, different from the first price, without offering the product for sale to buyers at the first price. Information is transmitted that facilitates the acquisition of the product by the buyer, in exchange for payment provided by the buyer to the central controller. An amount based on the second price is provided to the merchant.

Abstract: In accordance with some embodiments of the present invention, a controller receives an indication of acceptance by a customer of an offer for a subsidy from a second vendor (e.g., a subsidizing vendor). The offer may define, for example, a reduction in the price charged for an item purchased from a first vendor and an obligation for the customer to fulfill in exchange for the subsidy. The customer is charged a second price for the items, which is less than the total price, and may even be zero.

Abstract: According to one described embodiment, a method is provided in which transaction information is determined. The transaction information is associated with (i) a buyer who has arranged to purchase a product from a central controller at a first price established between the buyer and the central controller and (ii) a merchant that offers the product for sale at a second price, different from the first price, without offering the product for sale to buyers at the first price. Information is transmitted that facilitates the acquisition of the product by the buyer, in exchange for payment provided by the buyer to the central controller. An amount based on the second price is provided to the merchant.

Abstract: A method and apparatus for conducting a promotion and for distributing promotions to potential users provide a merchant or promotion organizer flexibility in the way they conduct the promotion as well as an ability to change one or more aspects of the promotion during the operation of the promotion. One or more outcomes are generated by a controller and provided to a user. In addition, one or more codes which allow the outcomes to be revealed or unlocked are generated by the controller and provided to an intermediary. In exchange for completing or satisfying a qualifying action or criteria, the user may receive a code from the intermediary. The user can then unlock an outcome to reveal a prize, benefit, symbol, value, etc., associated with the unlocked outcome. The user may provide a redemption request to either the controller or the intermediary based on the unlocked outcome to receive a benefit or prize associated with the unlocked outcome.

Abstract: In accordance with some embodiments, a method provides for facilitating play of a game on a mobile device by recognizing inputs provided by a user, at least one of the inputs causing progress in the game. In accordance with one embodiment, a code is received at the mobile device, in response to which code access to an outcome is provided. Upon an outcome redemption request being received, a benefit associated with the outcome may be provided. The benefit may, in some embodiments, be capable of changing play of the game by the user.

Abstract: A method for providing a link in an electronic file being presented to a user which includes defining a customized viewpoint for the user. The viewpoint includes a preference for the user that provides an association between a data pattern and a computer network resource. The method also includes generating a request for content, receiving an electronic file in response to the request, and evaluating the electronic file to recognize a match between at least one portion of the electronic file and the data pattern. Upon recognizing a match, the electronic file is modified to include a link to the computer network resource associated with the matching data pattern, and the modified electronic file is presented to the user. Thus, the link included in the electronic file presented to the user is customized for the user, and different users who retrieve the same content can be provided with links to different computer network resources depending on their respective viewpoints.

Abstract: A method for providing a link in an electronic file being presented to a user which includes defining a customized viewpoint for the user. The viewpoint includes a preference for the user that provides an association between a data pattern and a computer network resource. The method also includes generating a request for content, receiving an electronic file in response to the request, and evaluating the electronic file to recognize a match between at least one portion of the electronic file and the data pattern. Upon recognizing a match, the electronic file is modified to include a link to the computer network resource associated with the matching data pattern, and the modified electronic file is presented to the user. Thus, the link included in the electronic file presented to the user is customized for the user, and different users who retrieve the same content can be provided with links to different computer network resources depending on their respective viewpoints.

Abstract: According to one described embodiment, a method is provided in which transaction information is determined. The transaction information is associated with (i) a buyer who has arranged to purchase a product from a central controller at a first price established between the buyer and the central controller and (ii) a merchant that offers the product for sale at a second price, different from the first price, without offering the product for sale to buyers at the first price. Information is transmitted that facilitates the acquisition of the product by the buyer, in exchange for payment provided by the buyer to the central controller. An amount based on the second price is provided to the merchant.

Abstract: In accordance with some embodiments, a method provides for facilitating play of a game on a mobile device by recognizing inputs provided by a user, at least one of the inputs causing progress in the game. In accordance with one embodiment, a code is received at the mobile device, in response to which code access to an outcome is provided. Upon an outcome redemption request being received, a benefit associated with the outcome may be provided. The benefit may, in some embodiments, be capable of changing play of the game by the user.

Abstract: According to one described embodiment, a method is provided in which transaction information is determined. The transaction information is associated with (i) a buyer who has arranged to purchase a product from a central controller at a first price established between the buyer and the central controller and (ii) a merchant that offers the product for sale at a second price, different from the first price, without offering the product for sale to buyers at the first price. Information is transmitted that facilitates the acquisition of the product by the buyer, in exchange for payment provided by the buyer to the central controller. An amount based on the second price is provided to the merchant.

Abstract: A system to provide price adjustments based on indicated product interest includes reception of an indication from a customer of interest in a first product, reception of an indication from a customer of interest in a second product, determination of a price adjustment for the second product based on the indication of interest in the first product, and transmission of the price adjustment to the customer. By virtue of the foregoing features, a retailer may be willing to provide a price adjustment for the second product which would otherwise not be provided. Moreover, such a price adjustment may incent the customer to purchase the second product in a case that the second product would not otherwise be purchased, thereby potentially increasing a total profit received by the retailer.

Abstract: In accordance with some embodiments of the present invention, a controller receives an indication of acceptance by a customer of an offer for a subsidy from a second vendor (e.g., a subsidizing vendor). The offer may define, for example, a reduction in the price charged for an item purchased from a first vendor and an obligation for the customer to fulfill in exchange for the subsidy. The customer is charged a second price for the items, which is less than the total price, and may even be zero.

Abstract: According to one described embodiment, a method is provided in which transaction information is determined. The transaction information is associated with (i) a buyer who has arranged to purchase a product from a central controller at a first price established between the buyer and the central controller and (ii) a merchant that offers the product for sale at a second price, different from the first price, without offering the product for sale to buyers at the first price. Information is transmitted that facilitates the acquisition of the product by the buyer, in exchange for payment provided by the buyer to the central controller. An amount based on the second price is provided to the merchant.

Abstract: A method and apparatus for conducting a promotion and for distributing promotions to potential users provide a merchant or promotion organizer flexibility in the way they conduct the promotion as well as an ability to change one or more aspects of the promotion during the operation of the promotion. One or more outcomes are generated by a controller and provided to a user. In addition, one or more codes which allow the outcomes to be revealed or unlocked are generated by the controller and provided to an intermediary. In exchange for completing or satisfying a qualifying action or criteria, the user may receive a code from the intermediary. The user can then unlock an outcome to reveal a prize, benefit, symbol, value, etc., associated with the unlocked outcome. The user may provide a redemption request to either the controller or the intermediary based on the unlocked outcome to receive a benefit or prize associated with the unlocked outcome.

Abstract: A system to provide price adjustments based on indicated product interest includes reception of an indication from a customer of interest in a first product, reception of an indication from a customer of interest in a second product, determination of a price adjustment for the second product based on the indication of interest in the first product, and transmission of the price adjustment to the customer. By virtue of the foregoing features, a retailer may be willing to provide a price adjustment for the second product which would otherwise not be provided. Moreover, such a price adjustment may incent the customer to purchase the second product in a case that the second product would not otherwise be purchased, thereby potentially increasing a total profit received by the retailer.

Abstract: In accordance with some embodiments of the present invention, a controller receives an indication of acceptance by a customer of an offer for a subsidy from a second vendor (e.g., a subsidizing vendor). The offer may define, for example, a reduction in the price charged for an item purchased from a first vendor and an obligation for the customer to fulfill in exchange for the subsidy. The customer is charged a second price for the items, which is less than the total price, and may even be zero.

Abstract: A method and apparatus for allowing a customer to purchase or otherwise receive a benefit during a first transaction that will be redeemed by the customer or provided to the customer at a later time or during a future transaction for the purchase, rental, lease, etc. of one or more products and/or services. The price to the customer for the benefit may be a monetary amount, a non-monetary amount, a commitment by the customer to complete or perform some obligation or qualifying action. The value of the benefit to the customer may be based on one or more aspects or characteristics of the first transaction.

Abstract: A method and apparatus for allowing a customer to purchase or otherwise receive a benefit during a first transaction that will be redeemed by the customer or provided to the customer at a later time or during a future transaction for the purchase, rental, lease, etc. of one or more products and/or services. The price to the customer for the benefit may be a monetary amount, a non-monetary amount, a commitment by the customer to complete or perform some obligation or qualifying action. The value of the benefit to the customer may be based on one or more aspects or characteristics of the first transaction.

Abstract: Systems and methods are provided to facilitate lottery ticket transactions. A request to purchase a lottery ticket is received, the lottery ticket being associated with a lottery number combination, such as a limited number of lottery tickets or a limited number of players. An indication that the lottery number combination is to be associated with a limited number of occurrences is also received. For example, an indication that the lottery number combination is to be associated with only a single lottery ticket may be received. A price associated with the lottery ticket is determined based on the received indication. According to one embodiment, the price is increased by a predetermined amount based on the received indication.

Abstract: A system to provide price adjustments based on indicated product interest includes reception of an indication from a customer of interest in a first product, reception of an indication from a customer of interest in a second product, determination of a price adjustment for the second product based on the indication of interest in the first product, and transmission of the price adjustment to the customer. By virtue of the foregoing features, a retailer may be willing to provide a price adjustment for the second product which would otherwise not be provided. Moreover, such a price adjustment may incent the customer to purchase the second product in a case that the second product would not otherwise be purchased, thereby potentially increasing a total profit received by the retailer.