Abstract: A method, computer program product, and system are provided for bidding for position placement in a search result on time-limited resources. For example, an embodiment of the method includes receiving a bid for position placement of the time-limited resource in the search result, calculating the bid based on historical data of the time-limited resource, and ordering the search result based on the bid and relevance between a search term and attributes of the time-limited resource. In receiving the bid, the method can vary an amount of the bid for one or more time periods of interest, thus allowing flexibility for an owner/manager of the resource to offer bids for various time periods. The calculation of the bid is based on historical data of the resource, which can assess a likelihood that a consumer will click on a link associated with the resource, inquire further information on the resource, or book the resource.