Abstract: Various embodiments correspond to providing content to a user wherein the content is accessed from a content data store separate from a website and provided as if it were part of the website. The content is selected based on contextual information corresponding to the user's activity on a distributed ledger as determined based on user information accessed from a user information data store generated by mining user information from the distributed ledger where activity from distributed application(s) (dApps) or token transfers occurred. The user information may be accessed by using a ledger address that corresponds to the user and is associated with the distributed ledger.