Abstract: Systems of affecting sports performance are disclosed that provide sensory stimulation and induce a response, such as a psychological or physiologic response, including performance enhancement through sports equipment configuration. Equipment configuration may include sensory stimulation configurations, such as color, image, business designation, or other indicia, provided to sports equipment, potentially through paint processes, and may utilize color psychology to make color or other customized visual, psychological, or physiological dependent choices, creating indicia to produce consistent performance, a vehicle for self-expression, or brand awareness. Marketing systems are further disclosed incorporating indicia configured to sports equipment, such as golf clubs, serving as custom expressive indicia. Further, systems are disclosed that assist consumers in making configuration determinations and purchases employing any or all of the above elements.

Abstract: Systems of affecting sports performance are disclosed that provide sensory stimulation and induce a response, such as a psychological or physiologic response, including performance enhancement through sports equipment configuration. Equipment configuration may include sensory stimulation configurations, such as color, image, business designation, or other indicia, provided to sports equipment, potentially through paint processes, and may utilize color psychology to make color or other customized visual, psychological, or physiological dependent choices, creating indicia to produce consistent performance, a vehicle for self-expression, or brand awareness. Marketing systems are further disclosed incorporating indicia configured to sports equipment, such as golf clubs, serving as custom expressive indicia. Further, systems are disclosed that assist consumers in making configuration determinations and purchases employing any or all of the above elements.