Abstract: A personalized content delivery system provides personalized content to e-commerce customers visiting client web pages. A content management server, a data aggregation server, a personalization/segmentation database and a content management interface server interconnect via a data network or the Internet/WWW. Client web pages reside upon client web servers and upon third party web servers and contain personalized content delivery code (PCDC), which is executed when a customer computer receives the web page. Upon execution of the PCDC, the customer computer sends a query across the Internet to the content management server, the query identifying the client and the customer computer identity and may include a secondary client identifier. In response to the query, the content management server identifies personalized content corresponding to the client and to the customer computer identity.

Abstract: In accordance with a particular embodiment, the present disclosure is directed to a system including a web page that is downloadable from a web server to an e-commerce customer computer. The web page includes at least one image to be displayed on the e-commerce customer computer the web page also includes a personalized content delivery code to be executed by the e-commerce customer computer that causes the e-commerce customer computer to send a query to a content management server that includes the identity of the e-commerce customer. The system also includes a content management server to receive the query from the e-commerce customer computer via a communications network, the content management server storing customer attributes and identifying personalized content to be communicated to the e-commerce customer computer based on the customer attributes. The content management server delivers the personalized content based upon an identity of an e-commerce customer.

Abstract: In a particular embodiment, the disclosure is directed to a system including a web page that is downloadable from a web server to an e-commerce customer computer. The web page includes at least one image to be displayed on the e-commerce customer computer. The web page also includes a personalized content delivery code to be executed by the e-commerce customer computer that causes the e-commerce customer computer to: retrieve an identity of the e-commerce customer; retrieve a session ID previously created and saved in a memory on the e-commerce customer computer; and send a query to a content management server that includes the identity of the e-commerce customer and the session ID. The system also includes a content management server to receive the query from the e-commerce customer computer via a data network, the content management server identifying personalized content to be communicated to the e-commerce customer computer.

Abstract: In accordance with a particular embodiment, the present disclosure is directed to a system including a web page that is downloadable from a web server to an e-commerce customer computer. The web page includes at least one image to be displayed on the e-commerce customer computer. The web page also includes a personalized content delivery code to be executed by the e-commerce customer computer that causes the e-commerce customer computer to send a query to a content management server that includes the identity of the e-commerce customer. The system also includes a content management server to receive the query from the e-commerce customer computer via a communications network, the content management server storing customer attributes and identifying personalized content to be communicated to the e-commerce customer computer based on the customer attributes. The content management server delivers the personalized content based upon an identity of an e-commerce customer.