Abstract: Apparatus used, inter alia, for the production of printed labels employing self-adhesive stock mounted on a backing sheet. The labels are chosen as regards content or layout and as regards width by the user, the apparatus being capable of producing labels of any kind. The blank stock is fed through a printing device and thereafter through a rotary die-cutter. The printed and die-cut stock is then fed to a location at which the backing sheet supporting the printed labels are separated from the waste paper. At said location, an abrupt change of direction in the path of travel is imparted to the backing sheet.