Abstract: An undulating fishing lure frame that maintains its horizontal disposition while sinking. The lure frame includes a bent, cupped blade that may have an attachment eyelet for securing a fishing line at the fore end, a hook fastened to the aft end of the blade, and a weighted material at the aft end of the blade. Soft-bodied baits, both natural and artificial, of various shapes, sizes, colors, and actions can be attached to the hook portion of the lure frame to further enhance the lure's visual and/or mechanical appeal to fish.