Patents by Inventor Keith Randall

Keith Randall has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • GENERATING AND USING AD SERVING GUARANTEES IN AN ONLINE ADVERTISING NETWORK
    Publication number: 20160034972
    Abstract: An ad serving system accepts a request for one or more ads, determines a set of eligible ads from among ads having a guaranteed serving reservation and ads with uncommitted serving. This may be done using information from the accepted request, wherein the set of eligible ads may include at least one ad having a guaranteed serving reservation and at least one ad with uncommitted serving. A set of ads to serve is determined from the set of eligible ads using an arbitration process, and the determined set of ads is served. Ad serving guarantees may be generated and/or desired ad serving guarantees may be checked using an inventory test and/or a price test.
    Type: Application
    Filed: July 15, 2008
    Publication date: February 4, 2016
    Inventors: Ross Koningstein, Keith Randall, Hal Varian, Eric Hugh Veach
  • Estimating cost and/or performance information for an advertisement in an advertising system
    Patent number: 8788336
    Abstract: An advertiser may be provided with fast and accurate estimates of the future cost and/or performance information for one or more actual or hypothetical ads (generally referred to as “proto-ads”). Past auction information may be used to simulate auctions that the proto-ad would have competed in. The proto-ad may then participate in a “replay” of such past auctions.
    Type: Grant
    Filed: December 30, 2003
    Date of Patent: July 22, 2014
    Assignee: Google Inc.
    Inventors: Arash Baratloo, Monika H. Henzinger, Ming-Yee Iu, Wilburt Labio, Zhe Qian, Keith Randall, Robert J. Stets