Abstract: System and methods for optimizing an experience that a user can have at a website using audience segmentation data. Optimizing an experience can include creating the audience segment, from the consumer data, corresponding to the vehicle model from a plurality of vehicle models; generating a plurality of audience weights based on the sales goals data, the vehicle sales data, and the audience segment; generating an augmented consumer profile based on the plurality of audience weights and a consumer profile derived from the audience segment; applying the augmented consumer profile to personalize content on a dealership webpage; and providing the personalized content to a consumer computing device accessing the dealership webpage to optimize a consumer experience.

Abstract: The present disclosure provides for resource optimization using audience segmentation data. Resource optimization can include creating the audience segment, from the consumer data, generating a needs forecast comprising a needed budget based on the cost to generate the vehicle model visit, the sales goals data, the vehicle sales data, and the audience segment, generating a relative value forecast comprising a relative spend value per dollar for each vehicle model visit based on the cost to generate the vehicle model visit, the sales goal data, the vehicle sales data, and the audience segment, generating a budget change and a bid change for a resource campaign by comparing an original budget and an original bid for the resource campaign to the needs forecast and the relative value forecast, and applying the budget change and the bid change to the resource campaign.