Abstract: A souvenir display frame is configured to display souvenirs or keepsakes related to a bottle of wine. The display frame includes areas configured to display flat souvenir items such as photographs, labels, and in particular, a wine label that has been lifted from a wine bottle and preserved as a keepsake. The preferred embodiment also includes a display area for displaying a solid object, and in particular the wine bottle's cork. The frames can be sold directly to consumers who want to display keepsakes related to their consumption of wine, or the frames can be sold to commercial establishments at which bottled wine is sold and drunk. The commercial establishment can then provide its patrons with souvenir frames along with preserved labels, corks, and other souvenir keepsakes associated with the patron's purchases.