Abstract: A computer-implemented system and method for predicting and assessing future publicity of an organization or individual including receiving a potential future sentiment value of the company determined from a data set of a plurality of current and prior news sources with sentiment values and then, utilizing a processing circuit connected to the database, where potential future written communication documents including a press release, speech, marketing brochure, blog, or ghost-written article are added to the initial database, determining at least one potential future news story for the company utilizing a predictive analysis algorithm.