Patents by Inventor Kelly MacLean

Kelly MacLean has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Selection of advertisements based on social networking system login status
    Patent number: 11049193
    Abstract: An ad bidder receives a request from a user device to select an advertisement (“ad”) for presentation along with a web page. The ad bidder includes a user profile database and may be a social networking system. The ad bidder determines if the user of the user device is logged into the ad bidder and selects the advertisement based on information in the user profile database if the user is logged into the ad bidder. If the ad bidder determines the user is not logged into the ad bidder, the ad bidder retrieves a device cookie stored on the user device. The device cookie describes interactions with content from the user device, such as viewed web pages or ads. Data stored by the device cookie is then used to select the ad for presentation.
    Type: Grant
    Filed: July 12, 2019
    Date of Patent: June 29, 2021
    Assignee: Facebook, Inc.
    Inventors: Scott Shapiro, Brian T. Boland, Kelly MacLean, Nipun Mathur
  • Selection of advertisements based on social networking system login status
    Patent number: 10410296
    Abstract: An ad bidder receives a request from a user device to select an advertisement (“ad”) for presentation along with a web page. The ad bidder includes a user profile database and may be a social networking system. The ad bidder determines if the user of the user device is logged into the ad bidder and selects the advertisement based on information in the user profile database if the user is logged into the ad bidder. If the ad bidder determines the user is not logged into the ad bidder, the ad bidder retrieves a device cookie stored on the user device. The device cookie describes interactions with content from the user device, such as viewed web pages or ads. Data stored by the device cookie is then used to select the ad for presentation.
    Type: Grant
    Filed: February 19, 2013
    Date of Patent: September 10, 2019
    Assignee: Facebook, Inc.
    Inventors: Scott Shapiro, Brian T. Boland, Kelly MacLean, Nipun Mathur
  • Selection of Advertisements Based on Social Networking System Login Status
    Publication number: 20140236716
    Abstract: An ad bidder receives a request from a user device to select an advertisement (“ad”) for presentation along with a web page. The ad bidder includes a user profile database and may be a social networking system. The ad bidder determines if the user of the user device is logged into the ad bidder and selects the advertisement based on information in the user profile database if the user is logged into the ad bidder. If the ad bidder determines the user is not logged into the ad bidder, the ad bidder retrieves a device cookie stored on the user device. The device cookie describes interactions with content from the user device, such as viewed web pages or ads. Data stored by the device cookie is then used to select the ad for presentation.
    Type: Application
    Filed: February 19, 2013
    Publication date: August 21, 2014
    Applicant: Facebook, Inc.
    Inventors: Scott Shapiro, Brian T. Boland, Kelly MacLean, Nipun Mathur