Abstract: A system, method, and computer program product are disclosed for combining data and instructions to produce high quality video effects. The resulting video content includes dynamic data that was not seen or anticipated when the effect was created. The effects are controlled via meta-data and rules that alter the effects to enhance the visual representation of the source data to communicate it with metaphors, or as text, that also enhances the conveyance of the data by the attributes of the text including size, movement, color, and an additional plurality of possible attributes. In an embodiment, an electronic message comprising a personalized congratulatory message embedded in a video is created from input received from a plurality of user client computing devices. The video comprises text messages displayed letter-by-letter, the facial image of person being congratulated, animated moving objects and any combination thereof.