Abstract: A revenue optimization system has a data tier for receiving data related to revenue generation factors for a computer program or a website. The data tier derives at least one metric based on the received data. A revenue optimization engine receives the metric and determines an optimized revenue generation configuration based on the metric. The revenue optimization engine generates a policy to optimize the revenue generation of the computer program or the website based on the determined optimized revenue generation configuration and communicates the policy to the computer program or the website where the policy is implemented.

Abstract: A method of overlaying content in a computer gaming environment includes loading a binary executable form of a computer program, analyzing graphical elements in the computer program while the computer program is in operation, receiving criteria to configure overlay content slots, and modifying an import address table of the binary executable form of the computer program such that logic for delivering overlay content is loaded when the computer program is in operation.

Abstract: A method of injecting services into a computer program includes analyzing the computer program to evaluate its technologies. The method further includes identifying objects within the running computer program to inform an injected service that an event has occurred, and modifying the computer program so that the injected service responds to an occurrence of the determined object.

Abstract: A method of associating a service with a computer software product includes loading an executable software file containing software code that upon execution carries out a software program, inputting code into functions of the software file, mapping execution of the functions of the software file, receiving an input identifying a content trigger, identifying a function of the software file associated with the content trigger, and modifying the function associated with the content trigger to cause presentation of service in response to an occurrence of the content trigger. An enhanced software file may be produced that includes the modified function.

Abstract: A method of associating advertisements with a computer software product includes loading an executable software file containing software code that upon execution carries out a software program, parsing instructions in the loaded executable software file, presenting the parsed instructions in a user interface, receiving transformation instructions to be applied to the executable software file, and applying the transformation instructions to the executable software file to produce a transformed executable software file. The transformation instructions include location information for displaying an advertisement before, during, or after execution of the software program.

Abstract: A method of advertising within a game is provided in accordance with an exemplary embodiment. The method comprises identifying a frame of the game, wherein the frame is capable of receiving an advertisement. The identified frame can be presented to a player of the game before, during, or after game play. A time when the identified frame is presented to a player of the game is determined. The method further comprises rendering an advertisement over at least a portion of the frame at the determined time.

Abstract: A system and method allowing engineers to create large scale, consumer oriented, distributed applications that utilize peer to peer messaging patterns and service oriented architectures. Applications built using the method produce operational cost curves typical of successful peer to peer systems. The system includes mechanisms to deal with reliably and securely sending messages over consumer grade networks that are inherently unreliable and insecure while still permitting direct, consumer-to-consumer messaging by virtue of an extensible Network Address Translation traversal strategy. The system and method allows for the creation of consumer applications by facilitating the identification, location and assembly of services running in a network on a plurality of devices. While the application of the system and method to the distribution of large digital media is readily apparent, the system and method is, in no way, limited to this domain.

Abstract: A device, a software product, and a method for obtaining content in a peer-to-peer (P2P) network are provided. A request is received for content from a device. For example, using a browser, a user at the device selects a hyperlink indicating content that can be obtained by the user. The content may include an application and a media file. For example, the content may be a movie, a song, a picture, a game, a software application, etc. The request includes information associated with the device. The information associated with the device is added to a collection, which is a group of devices connected in a P2P network that have received the selected content. A file is sent to the device using the P2P network. The file includes the content and programmed instructions to instantiate a management application at the device and to execute the first content at the device.

Abstract: A method of presenting an advertisement to a user executing content at a device is provided. A request for content is sent to a device in a peer-to-peer (P2P) network. A file is received from the P2P network. The file includes the content requested and a campaign file. The campaign file includes information identifying when and which advertisements are presented to a user during execution of the requested content. The received file is installed and the requested content is executed. A time is determined for presenting an advertisement based on information read from the campaign file. At the determined time, the advertisement is requested and presented. The advertisement itself is delivered either in-advance of a request or on demand in response to a request as determined by the campaign file. The advertisement is delivered from either the content-requesting device, a peer or server in the P2P network, or a third party Internet delivery service.