Abstract: Disclosed is a system for enabling first users to influence the preferences of second users in the favor thereof. Each first user represents a part or the entirety of a business entity and each second user representing an individual or an organization. The system comprises a plurality of preference polls accessible by a second user wherein, each preference poll requires a second user to select a poll entry out of at least two poll entries listed therein; each poll entry managed by a first user. The system further comprises a communication module for enabling the first users to persuade those second users, who have not selected the poll entries thereof, to reselect the poll entries thereof as preferred poll entries.