Abstract: A system may determine a field of view of a structure; identify a set of road segments that fall within the view area of the advertising unit; and identify mobile devices that have been physically located at locations associated with the road segments within the field of view (e.g., located within vehicles that have traversed the road segments). The system may further receive a request for a report that indicates a quantity or other information (e.g., demographics information) regarding the identified mobile devices over a period of time.

Abstract: A system may determine a field of view of a structure; identify a set of road segments that fall within the view area of the advertising unit; and identify mobile devices that have been physically located at locations associated with the road segments within the field of view (e.g., located within vehicles that have traversed the road segments). The system may further receive a request for a report that indicates a quantity or other information (e.g., demographics information) regarding the identified mobile devices over a period of time.

Abstract: A system may generate a view area based on a field of view of an advertising unit, a sight distance from the advertising unit and a view direction associated with the advertising unit; identify a set of road segments that fall within the view area of the advertising unit; and associate the advertising unit as being viewable to mobile subscribers of a network service provider traversing the identified set of road segments. The system may further receive a request for a report including information regarding an audience available to the advertising unit over a period of time; query a data warehouse for aggregate subscriber data associated with locations of the set of road segments over the period of time; and generate the report regarding the audience for the ad unit over the period of time based on the retrieved aggregate subscriber data.