Abstract: A low pressure actuated labeling apparatus (10) for printing, cutting, and applying labels (L) to articles (A). A printing unit (12) prints information on a label, the label being drawn from a roll (13) of continuous label stock. A cutting unit (14) cuts a printed label from an end of the roll with the cut label being deposited on a tamper unit (16) which transports the label to a position (P2) adjacent the article and affixes the label to the article. Guides (26, 28) guide the label between the printing and cutting units. One of the guides (26) includes a plate (102) having spaced slots (106a-106c) in which are installed guides (108,110,112). The guides each include guide arms which are contacted by an adhesive side (Y) of the label. However, the guides are made of a material to which the label will not adhere, thus insuring continued movement of the label.