Abstract: A system and method allows a user to specify a presentation by arranging content into a hierarchical arrangement. A described method includes providing a hierarchy manager to manage a hierarchy of a plurality of content to be used in a presentation, providing an interface to receive a script and associate the script with at least a portion of the content, and digitally generating a file responsive to the content, the hierarchy, and the script, where the file represents the presentation. The script can control one or more behaviors of the presentation during a display of the presentation. Generating the file can include inserting the script into the file to cause an execution of the script during the display of the presentation.