Patents by Inventor Ken LETTOW

Ken LETTOW has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • MARKETING METHOD AND SYSTEM USING DOMAIN KNOWLEDGE
    Publication number: 20080059310
    Abstract: A method of evaluating advertising is disclosed based on analysis of user behavior in a market focused directory. Users actions are logged over a given time period. Implicit measures are derived from the log files and read into one or more databases. The implicit measures are aggregated across a plurality of user sessions and a report of the user behavior with respect to a single URL or a comparison between URLs is created.
    Type: Application
    Filed: September 4, 2007
    Publication date: March 6, 2008
    Applicant: THOMAS PUBLISHING COMPANY
    Inventors: Ken LETTOW, John GENNARO