Abstract: A system and method for creating a customized greeting card for a recipient is disclosed. The system includes a computer readable memory, a map database that stores map data pertaining to a plurality of geographic locations. The locations include location-specific indicia. A first processor executable routine obtains map data pertaining to a selected geographic location from a database, and a second processor executable routine displays on a user interface the map data including location-specific indicia for the selected location. A third processor executable routine displays on the user interface an electronic greeting card depicting the selected location, and a fourth processor executable routine enables the user to change the location-specific indicia to a customized indicia to permit the customized indicia to be suitably displayed or presented to a user. The greeting card may be presented to the user electronically or may be printed on a suitable substrate.