Abstract: In an embodiment, a set of data visualization preferences for a plurality of directories in a target domain is received, along with a keyword landscape for a target domain. The keyword landscape is parsed according to the target domain's website structure, providing a structured landscape. Search volume data for a plurality of keywords in the keyword landscape is also received, the search volume data including a plurality of search volume data points calculated periodically for a predetermined number of time periods. A search trend is then calculated for at least a subset of the website structure in the target domain over the predetermined number of time periods, and a data aggregation is then calculated, the data aggregation based on the structured, landscape, the received search volume data, the calculated search trend, and the received set of data visualization preferences. Finally, the calculated aggregated data is displayed in graphical form.