Abstract: According to an embodiment of the present invention, an analysis server includes an in-site location information acquisition unit configured to acquire first location information indicating a location of a terminal that is measured when the terminal of a user is connected to a plurality of location measurement devices installed inside a prescribed site in association with in-site identification information for identifying the user or the terminal, an off-site location information acquisition unit configured to acquire second location information indicating a location of the terminal measured in a measurement method different from that of the first location information outside the site in association with off-site identification information for identifying the user or the terminal, an analysis unit configured to associate the first location information with the second location information by associating the in-site identification information with the off-site identification information and analyze the first lo