Abstract: An absorbent article includes an outercover, a bodyside liner, an absorbent core positioned between the outercover and the bodyside liner, and at least one premium. The premium may be associated with the inner and/or outer surface of the absorbent article. The premium may be disposed within an enclosure joined to the outercover. The premiums may be coupons, game pieces, stickers, temporary tattoos, iron on transfers, various media to convey information to the user or purchaser, or the like, or combinations thereof. The premiums and the absorbent articles may be adapted for specific users. The premiums and the absorbent articles may form part of an absorbent article system and may be located within a flexible consumer package.

Abstract: An absorbent article comprises a bodyside liner, an outer cover, an absorbent body located between the bodyside liner and the outer cover, and an enclosure. The enclosure comprises a cover and backing joined together to form a pocket with an object disposed therein. The enclosure is joined with the absorbent article and is adapted to transition from a closed condition to an open condition such that the object disposed within the enclosure may be accessed.