Abstract: The present invention is a process for creating custom graphical images. A computer user activates the process by selecting a base image or set of base images. The base images may be chosen from a library of such images or created by the user directly. The user also specifies a plurality of user data items. These items may include text to be inserted into the custom image, the font, size or style of the text, the desired size of the custom image or other data items specific to the image, such as the color of particular parts. The custom image is then created by configuring transformation operations based on the user supplied data, applying the transformation operations to the base images and assembling the transformed base images to create the custom image. This custom image can then be used by the user in any way that an image created directly by them could be used.