Abstract: A display strap in the form of a flat belt of flexible material into which a number of tongues are cut each individually deflectable out of the plane of the strap about an unsevered end used as a hinge. The tongue has a cross-member at its free end and a portion of reduced width adjacent the cross-member. Two part slots are provided adjacent the hinge to receive the cross-member and then permit the tongue to be displaced into locking engagement between the cross-member and the rear surface of the strap. The looped tongue is employed to support elongate articles formed into multi-turn hanks.An alternative locking slot arrangement employs a tapered width locking slot which requires the tongue to be rotated to enter the locking slot making accidental opening of the loop very difficult.