Abstract: An automotive vehicle splash guard is disclosed. The splash guard includes a generally flat and flexible mounting component contoured to be mounted in a wheel well of any vehicle of a class of vehicles and a contoured member shaped to provide body panel engagement with at least one selected vehicle but not all vehicles of the class. The member and the component have engaging portions which are contoured complementally such that when the member and the component are secured together the member and the component together give the appearance of a unitary splash guard custom molded to fit such at least one selected vehicle of the class. A process for making customized splash guards is also disclosed.

Abstract: A splash guard is adapted to fit any one of a set of vehicles having fender wheel well opening curvatures falling within a predetermined range while providing an aesthetic appearance of being custom molded for any vehicle of the set on which the splash guard is intended to be mounted. The splash guard includes a mounting section for connection to a fender, a splash arresting section connected to the mounting section and extending downwardly from the mounting section when the splash guard is in use, and a flange section connected to the mounting and arresting sections. The flange section includes a pleated portion enabling enhanced flange deformation to accommodate a wide range of vehicle configurations.