Abstract: Aqueous satin paints are disclosed having improved hide at lowered titanium dioxide content in which the dispersed pigment is present in an amount providing a pigment volume concentration of from 25% to 50%, and in which the pigment contains from 30% to 60% of titanium dioxide, rutile, and the balance of the pigment consists essentially of pigmented vesiculated beads and opaque polymer particles in a ratio of 60/40 to 70/30.

Abstract: Aqueous paints are disclosed having improved hide at lowered titanium dioxide content in which the dispersed pigment is present in an amount providing a pigment volume concentration of from 20% to 80%, and in which the pigment contains from 5% to 65% of titanium dioxide, rutile, and the balance of the pigment consists essentially of pigmented vesiculated beads and opaque polymer particles in a ratio of 30/70 to 90/10. The proportion of opaque polymer particles is smaller at higher pigment volume concentrations to avoid excessive impairment of the burnish and scrub resistance, but a large gain in hide is obtained, nonetheless. Gloss paints are particularly contemplated having a pigment volume concentration of from 20% to 40%, the pigment contains from 35% to 65% of titanium dioxide, rutile, and the ratio of pigmented vesiculated beads to opaque polymer particles is 30/70 to 50/50.

Abstract: Aqueous flat paints are disclosed having improved hide at lowered titanium dioxide content in which the dispersed pigment is present in an amount providing a pigment volume concentration of from 60% to 80%, and in which the pigment contains from 5% to 25% of titanium dioxide, rutile, and the balance of the pigment consists essentially of pigmented vesiculated beads and opaque polymer particles in a ratio of 80/20 to 90/10. The small proportion of opaque polymer particles used minimizes the reduction in burnish and scrub resistance, but a large gain in hide is obtained.

Abstract: A high gloss, water base, pigmented latex is provided by grinding a pigment into a water-free solution of a carboxyl-functional addition solution copolymerized copolymer of monoethylenically unsaturated monomers including at least about 10% by weight of monoethylenically unsaturated carboxylic acid in water miscible alcoholic organic solvent, the copolymer being at least partially neutralized at the time of grinding with an hydroxy amine, to render the said copolymer dispersible in water, and thereby form a nonaqueous pigment paste, and then mixing the nonaqueous pigment paste with an air drying aqueous latex of aqueous emulsion copolymerized copolymer particles. The invention includes the latex paint so-produced.

Abstract: A high gloss, water base, pigmented latex is provided by grinding a pigment into a water-free solution of a carboxyl-functional addition copolymer of monoethylenically unsaturated monomers including at least about 3% by weight of monoethylenically unsaturated carboxylic acid in water miscible organic solvent, the copolymer being at least partially neutralized with an amine, particularly an hydroxy amine, to render the said copolymer dispersible in water, and thereby form a nonaqueous pigment paste, and then mixing the nonaqueous pigment paste with an aqueous latex. The invention includes the latex paint so-produced.

Abstract: A high gloss, water base, pigmented latex is provided by grinding a pigment into a water-free solution of a carboxyl-functional addition copolymer of monoethylenically unsaturated monomers including at least about 3% by weight of monoethylenically unsaturated carboxylic acid in water miscible organic solvent, the copolymer being at least partially neutralized with an amine, particularly an hydroxy amine, to render the said copolymer dispersible in water, and thereby form a nonaqueous pigment paste, and then mixing the nonaqueous pigment paste with an aqueoux latex. The invention includes the latex paint so-produced.