Abstract: The present invention is a label designed to be placed on the top of a can. On this label is the web address of a web site. This address can be unique to the can-top advertisement, or it can be the address of a general web site. If the address is that of a general web site, an identifier that is unique to the can-top advertisement is also included on the label. In the case of a unique web address, when a person visits the web site located at the web address, a record is made of the person's visit. Since the web address is unique to the can-top advertisement, all parties concerned with the advertisement can be assured that the person was directed to the web site by the can-top advertisement. If the web address is to a company's general web site, the web site will prompt the person to enter the unique identifier on the can-top advertisement. Again, once the unique identifier is entered, it will be clear to all concerned that the person was directed to the web site by the can-top advertisement.

Abstract: Disclosed herein are embodiments of systems and methods for storing and distributing promotional items to consumers. In one embodiment, a system comprises a container having an openable orifice on a portion of the container. In this embodiment, the system further includes a cover piece removeably coupled over the orifice, where the coupled cover piece creates an enclosed storage space between the openable orifice and the cover piece. In addition, the system for storing promotional items includes a promotional item housed in the enclosed storage space.

Abstract: Multi-part message decoding systems and methods are disclosed herein. In one embodiment, a decoding system comprises a container having an openable orifice on a portion of the container. In addition, the system comprises a cover piece removeably coupled over the orifice, where the cover piece has a first portion of a message on an unexposed side thereof. The decoding system still further comprises a message component having a second portion of a message, where the cover piece is affixable to the message component to combine the first and second portions to complete the message.

Abstract: The present invention is a label designed to be placed on the top of a can. On this label is the web address of a web site. This address can be unique to the can-top advertisement, or it can be the address of a general web site. If the address is that of a general web site, an identifier that is unique to the can-top advertisement is also included on the label. In the case of a unique web address, when a person visits the web site located at the web address, a record is made of the person's visit. Since the web address is unique to the can-top advertisement, all parties concerned with the advertisement can be assured that the person was directed to the web site by the can-top advertisement. If the web address is to a company's general web site, the web site will prompt the person to enter the unique identifier on the can-top advertisement. Again, once the unique identifier is entered, it will be clear to all concerned that the person was directed to the web site by the can-top advertisement.