Abstract: Apparatus for use in terminating flexible flat conductor cable or the like with contacts having a termination section for terminating a conductor portion thereof includes a flexible, generally U-shaped carrier strip for carrying a plurality of longitudinally spaced ones of the contacts, an anvil assembly, a ram assembly, a stripping assembly, and a guide and positioning assembly. The guide and positioning assembly comprises a support surface and adjustable positioning stops for predetermining the lateral location of the flexible flat conductor, as well as a clamp for clamping the flexible flat conductor on the support surface with its conductor elements extending over termination pockets of the anvil assembly. These pockets are defined by anvil die inserts in slots of an anvil die block and generally U-shaped, longitudinally spaced projections on pressure pads.