Abstract: Groups of differently printed advertising inserts are collated into stacks of at least two inserts each, and the stacks are advanced along a main predetermined path for feeding to a host machine having continuously moving pockets which contain newspaper jackets and which receive the collated stacks of inserts in order to marry the inserts and the jackets. Initially, at least two relatively tall stacked bundles of inserts are located above and are spaced laterally from the main path. Inserts are stripped from the tall bundles, are advanced laterally toward the main path and are stacked in two relatively short queues located above and spaced along the path. A first vacuum belt strips inserts from the upstream queue and advances such inserts in an upstream direction as a running shingle, which then reverses directions and proceeds downstream. As an incident thereto, successive leading inserts are stripped from the shingle and are advanced in spaced relation along the main path toward the host machine.

Abstract: An assembling and addressing machine for magazines which are differently assembled in a number of different versions for sending to individuals falling into different demographic categories based upon interest, occupation or the like. A plurality of signatures are produced which are capable, upon selection in predetermined combinations, of accommodating all of the different versions. A gathering device gathers the selected signatures to form a book. Books in various versions are stored in temporary storage stations. The device operates under the control of address labels which include the address and indication of the demographic category. Means are provided for reading the category and for triggering release of a book from the corresponding storage station and to which the label is then applied. It is one of the features of the invention that means are provided in each storage station for sensing depletion and for signaling the gathering device to produce a group of books to replenish the depleted station.