Abstract: An improved method of producing treated silica filler for use with silicone rubber operates at ambient temperature in a short period of time. The method consists essentially of mixing reinforcing silica with a volatile treating agent of the formula R.sub.x Si(OR').sub.4 -.sub.x, wherein R is a substituted or unsubstituted, saturated or unsaturated, alkyl or aryl radical having from 1 to 6 carbon atoms, R' is an alkyl radical having from 1 to 3 carbon atoms, x is 1 or 2, and R and R' are chosed so that the vapor pressure of the alkoxysilane exceeds 10 Pa (0.0001) atmosphere) at treatment temperature, in combination with a volatile catalyst selected from the group consisting of acid A, base B, and mixtures thereof; wherein acid A is a volatile acid or acid progenitor, and base B is a silylamine or silazane, acid A and base B being chosen so that the vapor pressure of either acid A or base B exceeds 500 Pa (0.