Abstract: Game entry pieces for a second or subsequent game are automatically generated and dispensed to a participant in a first promotional lottery based game or the like at the time the entry piece for the first game is presented for winner determination status. The benefits of the first promotional game may thus be extended to the secondary game at minimum expense. The tie-in referral system may be used to collect and distribute demographic information about the participants.

Abstract: An improved instant lottery game is provided in which lottery numbers are represented on the respective lottery tickets in their corresponding UPC bar code form. A master program provides a list of randomly generated lottery numbers from which a list of winning numbers is randomly selected. The list of lottery numbers is divided into separate batches which are used by dispensing units to sequentially and instantaneously print out, on proper external stimulation, the random lottery numbers in their UPC bar code form on lottery labels at the site of the game. The lottery labels are adapted to be firmly postioned onto a designatd space on pre-printed lottery ticket blanks, in order to constitute valid tickets.