Abstract: Described are techniques for providing an interactive user interface configured to receive at least two types of user input, such as a tap gesture and a swipe gesture provided to a control region of the user interface. Responsive to the first type of user input, a first process may be performed, such as adding an indication of an item to an electronic list for a future purchase. Responsive to the second type of user input, a second process may be performed, such as the immediate purchase of an item based on stored shipping and payment data. In some cases, data associated with a process may be accessed responsive to the initiation of user input, but the process may not be initiated until the user input has been completed. Modifications to characteristics of the process may be changed responsive to additional user input provided to the control region.

Abstract: The optimization of fulfillment option benefits is described. In one example, selected offers for items are assembled for a transaction. A fulfillment option benefit, such as a delivery or shipping benefit, is identified for a first one of the items. A system determines whether an offer for a second one of the items contributes to qualification for the same fulfillment option benefit. When the offer for the second item does not contribute, the system searches for any other second item offers that do contribute to qualification for the benefit. If multiple other offers are found, the system ranks the other offers to identify a preferred other offer for the second item. The system then calculates a difference between the originally-selected offer and the preferred offer for the second item and generates a qualification contribution notification that highlights the preferred other offer as contributing to the fulfillment option benefit.