Abstract: A body scrubber holder apparatus including a rigid handle portion, a flexible body portion, and a holder portion including a holding aperture and designed to receive and retain a body scrubber. The holder portion includes retention pins extending transversely away from the body of the holder portion and into the holding aperture, such that the retention pins can fit into slots on a body scrubber or other device. The holder apparatus is shaped such that the strain force experienced by the apparatus is concentrated on the flexible body portion, which can flex when experiencing strain, and rebound to an original orientation when no longer experiencing strain. The strain force being concentrated on the body portion (as opposed to on the connection between the holder and the cleaning device) provides an advantage the strain force does not risk the breakage of the retention mechanism of the holder portion.