Abstract: The present invention is a system and method for implementing and using a delivery point identification number (ID) that provides a unique ID for each household in a region or country. The invention includes a process of loading a National Resident Database indexed with the unique delivery point ID that allows each household in a region or country to be quickly and accurately identified, and persons at the household can use the delivery point ID when accessing a website, webpage or other Internet access point to allow access webpages, direct promotional pop-up adds to the household, direct coupons or redeemable discount offers to the household, record purchase preferences in a household record, send traffic based on those preferences. This process is called Delivery Point Uniform Resource Locator, or DP-URL.