Patents by Inventor Kennith G. Hunter

Kennith G. Hunter has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for measuring and reporting user reactions to advertisements on a web page
    Patent number: 8775237
    Abstract: In one embodiment, a system comprises a first element viewable on a web page on or near an advertisement and soliciting user reactions concerning the advertisement; and a second element displayed in response to selection of the first element, soliciting one or more user reactions concerning the advertisement, and displaying the advertisement or a substantial duplicate thereof. In one embodiment, a method comprises collecting user reactions concerning an advertisement on a web page and presenting a report of the reactions comprising a bar graph with each bar representing a characteristic of the advertisement. In one embodiment, a method comprises collecting user reactions concerning advertisements included on web pages and presenting a report of the reactions comprising a graph including multiple icons, each representing an advertisement; an axis corresponding to a quantity of reactions; and an axis corresponding to ratings associated with the reactions for characteristics of the advertisements.
    Type: Grant
    Filed: August 2, 2007
    Date of Patent: July 8, 2014
    Assignee: OpinionLab, Inc.
    Inventors: Rand B. Nickerson, Mark A. Treschl, Charles H. Williams, Jr., Sebastien J. Arnaud, Kennith G. Hunter
  • System and Method for Measuring and Reporting User Reactions to Advertisements on a Web Page
    Publication number: 20080033790
    Abstract: In one embodiment, a system comprises a first element viewable on a web page on or near an advertisement and soliciting user reactions concerning the advertisement; and a second element displayed in response to selection of the first element, soliciting one or more user reactions concerning the advertisement, and displaying the advertisement or a substantial duplicate thereof. In one embodiment, a method comprises collecting user reactions concerning an advertisement on a web page and presenting a report of the reactions comprising a bar graph with each bar representing a characteristic of the advertisement. In one embodiment, a method comprises collecting user reactions concerning advertisements included on web pages and presenting a report of the reactions comprising a graph including multiple icons, each representing an advertisement; an axis corresponding to a quantity of reactions; and an axis corresponding to ratings associated with the reactions for characteristics of the advertisements.
    Type: Application
    Filed: August 2, 2007
    Publication date: February 7, 2008
    Inventors: Rand B. Nickerson, Mark A. Treschl, Charles H. Williams, Sebastien J. Arnaud, Kennith G. Hunter