Abstract: A method of marketing incontinence products is disclosed. The method includes creating a product offering of incontinence products. The product offering includes first, second and third segments that are distinguished from one another by display segmentation elements. The first segment is directed to male incontinence consumers, the second segment is directed to female incontinence consumers, and the third segment is directed to caregivers. The product offering is then communicated to a retailer and a product display is created at a retail site that resembles the product offering. Either simultaneously or sequentially, the product offering is communicated to potential purchasers, using multimedia advertisement, to inform them of the availability of such disposable absorbent incontinence products.