Abstract: Target content delivery from a service provider. The target content delivery includes receiving a content request from a network node, and facilitating delivery of requested content to the network node responsive to the content request. The target content delivery further includes requesting selection information from a different service provider at least in part by reporting to the different service provider one or more characteristics of the requested content, and receiving selection information from the different service provider. In this way, selection information received from the different service provider is used to facilitate delivery of targeted content to the network node.

Abstract: A method of providing targeted content includes obtaining behavioral information from client devices or client device users in a networked environment, and causing content (e.g., advertising) to be selected and delivered to a client device based on behavioral information. According to the method, a plurality of service providers each participate in monitoring network activities of client devices that connect to a network through such service providers. Information derived from the network activities is collected and rules are applied to the information to identify a user to receive the targeted content. The targeted content is thereupon provided to a client device associated with the identified user.

Abstract: A method of providing targeted content includes obtaining behavioral information from client devices or client device users in a networked environment, and causing content (e.g., advertising) to be selected and delivered to a client device based on behavioral information. According to the method, a plurality of service providers each participate in monitoring network activities of client devices that connect to a network through such service providers. Information derived from the network activities is collected and rules are applied to the information to identify a user to receive the targeted content. The targeted content is thereupon provided to a client device associated with the identified user.

Abstract: A client network is provided, whereby an internet service provider can anonymously acquire behavioral, contextual, and/or demographic information on a client specific basis. The behavioral information may include a historical digest of network activity by the client, such as webpages visited by the client user, content downloaded to the client device, and/or information requested by the client user. The contextual information may include a representation of the current state of the client, such as the most recent webpages loaded by the client browser as well as the content associated with these webpages. As one example, the anonymously acquired client information may be used to enable the delivery of customized content to the client, such as targeted advertising.

Abstract: A method of providing targeted content includes obtaining behavioral information from client devices or client device users in a networked environment, and causing content (e.g., advertising) to be selected and delivered to a client device based on behavioral information. According to the method, a plurality of service providers each participate in monitoring network activities of client devices that connect to a network through such service providers. Information derived from the network activities is collected and rules are applied to the information to identify a user to receive the targeted content. The targeted content is thereupon provided to a client device associated with the identified user.

Abstract: Target content delivery from a service provider. The target content delivery includes receiving a content request from a network node, and facilitating delivery of requested content to the network node responsive to the content request. The target content delivery further includes requesting selection information from a different service provider at least in part by reporting to the different service provider one or more characteristics of the requested content, and receiving selection information from the different service provider. In this way, selection information received from the different service provider is used to facilitate delivery of targeted content to the network node.