Abstract: An artificial fireplace log is formed with a groove in its surface extending axially along the length of the log. The log is provided with a paper wrapper having a flap, located near the upper limit of the groove, which flap extends outwardly from the log such that the flap can be easily ignited. On the inside surface of the paper wrapper directly opposite the location of the groove is placed a combustible material. This material extends along the length of the log and is of a width less than the width of the groove. By reason of the placement of the flap, groove and combustible material, the combustible material is easily ignited which in turn causes the log to become uniformly lighted over its length in a very short time.