Abstract: Techniques and mechanisms described herein facilitate consecutive live ad insertion for live media streams. A live media stream is received and played at a client device. A first ad indicator in the live media stream, indicating a first start point for a first ad period, is detected. Upon reaching the first start point, reception of the live media stream is paused and one or more first replacement ads are played instead of one or more first original ads. Before the first ad period ends, a small portion of the live media stream is fetched in order to detect the presence of a second ad indicator indicating the presence of a second, consecutive ad period in the live media stream. Upon detecting the second ad indicator, one or more second replacement ads are played during the second ad period.

Abstract: Techniques and mechanisms described herein facilitate consecutive live ad insertion for live media streams. A live media stream is received and played at a client device. A first ad indicator in the live media stream, indicating a first start point for a first ad period, is detected. Upon reaching the first start point, reception of the live media stream is paused and one or more first replacement ads are played instead of one or more first original ads. Before the first ad period ends, a small portion of the live media stream is fetched in order to detect the presence of a second ad indicator indicating the presence of a second, consecutive ad period in the live media stream. Upon detecting the second ad indicator, one or more second replacement ads are played during the second ad period.

Abstract: Techniques and mechanisms described herein facilitate consecutive live ad insertion for live media streams. A live media stream is received and played at a client device. A first ad indicator in the live media stream, indicating a first start point for a first ad period, is detected. Upon reaching the first start point, reception of the live media stream is paused and one or more first replacement ads are played instead of one or more first original ads. Before the first ad period ends, a small portion of the live media stream is fetched in order to detect the presence of a second ad indicator indicating the presence of a second, consecutive ad period in the live media stream. Upon detecting the second ad indicator, one or more second replacement ads are played during the second ad period.

Abstract: Techniques and mechanisms described herein facilitate consecutive live ad insertion for live media streams. A live media stream is received and played at a client device. A first ad indicator in the live media stream, indicating a first start point for a first ad period, is detected. Upon reaching the first start point, reception of the live media stream is paused and one or more first replacement ads are played instead of one or more first original ads. Before the first ad period ends, a small portion of the live media stream is fetched in order to detect the presence of a second ad indicator indicating the presence of a second, consecutive ad period in the live media stream. Upon detecting the second ad indicator, one or more second replacement ads are played during the second ad period.

Abstract: Techniques and mechanisms described herein facilitate consecutive live ad insertion for live media streams. A live media stream is received and played at a client device. A first ad indicator in the live media stream, indicating a first start point for a first ad period, is detected. Upon reaching the first start point, reception of the live media stream is paused and one or more first replacement ads are played instead of one or more first original ads. Before the first ad period ends, a small portion of the live media stream is fetched in order to detect the presence of a second ad indicator indicating the presence of a second, consecutive ad period in the live media stream. Upon detecting the second ad indicator, one or more second replacement ads are played during the second ad period.

Abstract: A dynamic transferring software/protocol (UFT) by which “live” data, such as audio/visual data, can be transferred through a communications network. With UFT, data is transferred from a first point in the communications network to a second point in the communications network at the fastest transfer rate the network will allow, and is transferred from the second point to the client at a fixed transfer rate requested by the client. The data can be served to the client from the second point without waiting for the data to be fully transferred to the second point. Also, if a transfer to the client is aborted, it may be restarted from where it left off.

Abstract: An improved method and apparatus for transmitting data between a transceiver and transcoder pair of a cellular radio system is disclosed. A pair of transceiver-transcoder-links normally transmitted on two separate channels are broken into a series of four bit data segments which are multiplexed together into series of eight bit timeslots for transmission between a transceiver and a transcoder pair.