Abstract: A preferred embodiment of a bed assembly for flat bed trucks has a square bale retriever at the rear of the flat bed that includes a pair of lift arms adapted to grasp a bale by its opposite ends and lift it up off the ground and onto a transverse feeder located at the front of the bed. Once deposited on the feeder, a pusher engages one end of the bale and pushes the bale along the feeder to progressively advance successive flakes of the bale into a discharging position off the remote end of the feeder. The bale can thus be progressively distributed one flake at a time, the frequency of flake discharge being controlled by the operator in the cab of the truck. Alternative embodiments for pushers for engaging and advancing the bale toward the discharge point are disclosed. The feeder may be utilized separate from the bed assembly and includes a ramp that causes the bale to move up an incline during feeding operations.