Abstract: The invention relates to a composition used for enhancing softness in paper products. The composition comprises (i) an oil, fat or wax (i) at least one non-ionic surfactant (iii) at least one anionic compound selected from anionic microparticles and anionic surfactants (iv) at least one polymer which is cationic, non-ionic or amphoteric wherein the non-ionic surfactant is added in an amount of from about 60 to about 1000 parts by weight per 100 parts by weight of the polymer. The invention also relates to a process for production of paper comprising adding said composition to a cellulosic suspension or to a wet or dry paper web.

Abstract: The invention relates to a papermaking process in which the static potential of the fibers/paper product can be controlled and reduced while enhancing the softness of the produced paper product. The papermaking process comprises adding to a suspension of cellulosic fibers: (i) a smectite clay (ii) at least one anionic compound selected from anionic microparticles and anionic surfactants (iii) at least one polymer which is cationic, non-ionic or amphoteric (iv) at least one non-ionic surfactant; and/or an oil, wax or fat.