Patents by Inventor Keshore Vummarao

Keshore Vummarao has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Advertising Conversion Attribution
    Publication number: 20140324567
    Abstract: An advertising attribution system determines an attribution value for a set of advertising modalities associated with a conversion event. The modalities each provided an advertisement to a user who performed the conversion event. A conversion value associated with each of a plurality of modality subsets is determined representing the value to the advertiser of providing advertisements by the modalities in each modality subset. Based on the conversion value of each modality subset, a marginal value for each modality is determined for the set of modalities associated with the conversion event.
    Type: Application
    Filed: July 7, 2014
    Publication date: October 30, 2014
    Inventors: Alexander Saldanha, Ron Berman, Keshore Vummarao
  • Advertising conversion attribution
    Patent number: 8775248
    Abstract: An advertising attribution system determines an attribution value for a set of advertising modalities associated with a conversion event. The modalities each provided an advertisement to a user who performed the conversion event. A conversion value associated with each of a plurality of modality subsets is determined representing the value to the advertiser of providing advertisements by the modalities in each modality subset. Based on the conversion value of each modality subset, a marginal value for each modality is determined for the set of modalities associated with the conversion event.
    Type: Grant
    Filed: March 14, 2013
    Date of Patent: July 8, 2014
    Assignee: Abakus, Inc.
    Inventors: Alexander Saldanha, Ron Berman, Keshore Vummarao