Patents by Inventor Kevan Newton

Kevan Newton has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Content selection filter
    Patent number: 9047621
    Abstract: One or more keywords associated with a domain are received. The performance of content selected based on the one or more keywords is evaluated against performance of content selected based on a automatic selection process. A determination is made based on the evaluation as to whether to utilize the automatic selection process or the one or more keywords for selecting content for the domain.
    Type: Grant
    Filed: June 14, 2007
    Date of Patent: June 2, 2015
    Assignee: Google Inc.
    Inventors: Kevan Newton, Alan Davidson, Troy Walker, Klaus Voelker
  • Targeting advertisements based on cached contents
    Patent number: 9026545
    Abstract: A request including a domain name is received. Content associated with the domain name is identified in a cache. A language preference is determined based on the identified content. A content item is selected based on the identified content and the determined language preference. The selected content item is relevant to the identified content.
    Type: Grant
    Filed: June 16, 2011
    Date of Patent: May 5, 2015
    Assignee: Google Inc.
    Inventors: Troy Walker, Kevan Newton, Nicolas Hamatake
  • Customizing advertisement presentations
    Patent number: 8121893
    Abstract: Customization settings are received from a content publisher. The customization settings control a manner in which information is displayed to users. A request for an advertisement presentation to be displayed with content associated with the content publisher is received. The requested advertisement presentation is rendered in a content-related site hosted by the content publisher. In response to receiving a user selection of the advertisement presentation, a customized advertisement presentation is rendered in an advertisement-related site hosted by the content publisher based on the user selection and the customization settings.
    Type: Grant
    Filed: April 23, 2008
    Date of Patent: February 21, 2012
    Assignee: Google Inc.
    Inventors: Jerry P. Krikheli, Jennifer Sager, Nathan Lucash, Loren Donelson, Shannon P. Bauman, Kevan Newton
  • Targeting advertisements based on cached contents
    Patent number: 7987194
    Abstract: A request including a domain name is received. Content associated with the domain name is identified in a cache. A language preference is determined based on the identified content. A content item is selected based on the identified content and the determined language preference. The selected content item is relevant to the identified content.
    Type: Grant
    Filed: April 28, 2008
    Date of Patent: July 26, 2011
    Assignee: Google Inc.
    Inventors: Troy Walker, Kevan Newton, Nicolas Hamatake