Patents by Inventor Kevin C. Haley

Kevin C. Haley has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems and methods for providing a reverse frequency cap in advertisement viewing
    Patent number: 8306855
    Abstract: Systems and methods relate to frequency of advertisement viewing on the Internet, and more specifically to controlling advertisement viewings by a person during an advertising cycle. A probability of return for a customer is evaluated and an advertisement is shown to the customer based on a function of at least the probability of return and a value for the return. Once the customer has seen the advertisement a target number of times, the customer is no longer shown the advertisement.
    Type: Grant
    Filed: September 19, 2011
    Date of Patent: November 6, 2012
    Assignee: AOL Advertising Inc.
    Inventors: Kevin C. Haley, Robert A. Luenberger
  • SYSTEMS AND METHODS FOR PROVIDING A REVERSE FREQUENCY CAP IN ADVERTISEMENT VIEWING
    Publication number: 20120010943
    Abstract: Systems and methods relate to frequency of advertisement viewing on the Internet, and more specifically to controlling advertisement viewings by a person during an advertising cycle. A probability of return for a customer is evaluated and an advertisement is shown to the customer based on a function of at least the probability of return and a value for the return. Once the customer has seen the advertisement a target number of times, the customer is no longer shown the advertisement.
    Type: Application
    Filed: September 19, 2011
    Publication date: January 12, 2012
    Inventors: Kevin C. HALEY, Robert A. Luenberger
  • Systems and methods for providing a reverse frequency cap in advertisement viewing
    Patent number: 8041602
    Abstract: Systems and methods relate to frequency of advertisement viewing on the Internet, and more specifically to controlling advertisement viewings by a person during an advertising cycle. A probability of return for a customer is evaluated and an advertisement is shown to the customer based on a function of at least the probability of return and a value for the return. Once the customer has seen the advertisement a target number of times, the customer is no longer shown the advertisement.
    Type: Grant
    Filed: October 14, 2004
    Date of Patent: October 18, 2011
    Assignee: AOL Advertising, Inc.
    Inventors: Kevin C. Haley, Robert A. Luenberger