Abstract: A method for context-based video advertising comprises analyzing content associated with a publisher website and identifying one or more video advertisement segments that exceeds a threshold relevance to the content associated with the publisher website. The method also comprises providing the identified one or more of the video advertisement segments for publication to the publisher website. The method further comprises receiving information indicative of the user interaction with the video advertising segment on the publisher website, and determining a cost associated with the video advertising segment, the cost being based, at least in part, on the user interaction with video advertising segment.

Abstract: A user creates an advertising campaign by selecting categories and building communications associated with the requisite categories selected. Each user places a bid amount on each category and when the requisite category is selected, the communications associated with the highest bid amounts are sent to recipients, typically over e-mail and/or web channels. The communications typically include text and a link, that includes the uniform resource locator (URL) of a targeted web sire associated with the user, such that when the recipient user activates the link, the browser of the recipient is directed to the targeted web site of the user.

Abstract: A user creates an advertising campaign by selecting categories and building communications associated with the requisite categories selected. Each user places a bid amount on each category and when the requisite category is selected, the communications associated with the highest bid amounts are sent to recipients, typically over e-mail and/or web channels. The communications typically include text and a link, that includes the uniform resource locator (URL) of a targeted web sire associated with the user, such that when the recipient user activates the link, the browser of the recipient is directed to the targeted web site of the user.